That is our proudest achievement over the last 7 years. We have built a community of customers, educators, staff, and pleasure product industry experts who all help us grow and make us better daily. Now, with three consecutive industry nominations for Online Retailer of the Year, we feel that there is no limit to what we can achieve. With each customer email, live chat, review, or social media comment, we learn how to be a better resource for those who visit our store. We made it a priority to focus as much on educating ourselves and our staff as we do our customers. It was a long and slow build that involved an incredibly steep learning curve. We were able to find a distributor who fit the bill right from the start and has since taken on more distribution partners as the business has grown. With our drop-shipping model, it was important to find reliable distributors who carried high-quality products and shipped them with the utmost discretion and reliability. I felt that it would appeal to customers and convey the playful, fun, and non-threatening feel that my partners and I wanted for the website. I had recently watched a documentary on Bettie Page and loved the classic pinup aesthetic of innocent sexuality. We had also been tinkering with Shopify and knew this was a wonderful platform for us to try out a store without a massive capital investment.ĭeciding on the brand and the face of the site was a stroke of inspiration. While we didn’t have direct professional experience in this area, we did have an understanding of eCommerce and online marketing from our previous start-up. That was when we knew we had to build Betty’s Toy Box. Our feeling was that, although there seemed to be an increased comfort level with sex toys amongst our peers, particularly with my female friends, there were few online shopping options that were not intimidating, overly sexualized, or non-representative of our own demographic. It did not take us long to settle on pleasure products. In 2014, after 5 years of operating the marketplace, we sold it to a digital media company.Īfter selling the company, my partners and myself knew we wanted to stay in online marketplaces and wanted to continue to match people with things of personal and health-related value. Over the 5 years, it became one of the most visited health-related sites in Canada. What's your backstory and how did you come up with the idea?īefore Betty’s Toy Box, we had built a healthcare marketplace pairing patients with doctors who were accepting patients. A silver lining of the pandemic has been people spending more time focusing on their sexual health and pleasure. More people are trying sexual aids for the first time and people who have used them in the past are expanding their horizons and trying new things.Ĭouples are using pleasure products to stay closer and more connected even across continents, with Bluetooth and app-enabled items at the forefront of a new surge in pleasure technology. With people spending more time at home during Covid, we have seen a larger than normal increase in sales. The business grew over 60% last year with sales of approximately $125,000/mth. Our brand was designed to appeal to people from all walks of life, and ages, with varying levels of experience and comfort with pleasure products. Traditionally, adult pleasure product websites, as well as brick-and-mortar stores, have been intimidating and confusing places to shop. Our goal is to normalize the use of sex toys and remove the stigma surrounding them through education and open discussion. The primary focus from the start was to create an online space where people could shop in a comfortable, safe, and non-judgemental environment. My name is Carolyn Eagle and I am the co-founder of Betty’s Toy Box and Naughty North, a leading eCommerce network focused on adult pleasure products and accessories. Hello! Who are you and what business did you start?
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